Reels, shorts, and other videos are dominating social media content today. People feel connected to their favorite content producers, actively seeking accounts and influencers in the same way they find preferred brands when shopping.
It only makes sense that eCommerce product videos would have the same result. When you produce high-quality content that outlines why your items solve problems or have value, it becomes much easier for people to imagine something similar happening to them. [1]
Shoppable videos on the Shopify app and elsewhere can also cause harm to a brand or business when the content quality is subpar or disingenuous. The following tips will help create something authentic and captivating to encourage more sales and revenues.
How to Create High-Quality Shoppable Videos
It might be tempting to jump right in to create eCommerce product videos to post online, but this process involves several steps. From planning to execution, here are the actions businesses can take to ensure they are creating something that engages each potential customer.
1. Plan Your Shoppable Video
Determine the purpose of your video, the target demographic, and the message you wish to convey. Research your audience's preferences, pain points, and interests to create content that resonates with them while showing off your item's best attributes.
2. Choose Your Platform
A shoppable video on the Shopify app is a powerful way to grow your online business. This option allows you to put the content in front of people already interested in your offer. If they like what they see, you'll earn clicks and conversions.
Some eCommerce product videos are posted on platforms like TikTok, Instagram, or YouTube. Although you can gain exposure here, the results aren't always what you'd expect.
3. Work from a Storyboard
Plan out your video's visuals and audio elements by creating a storyboard. This asset helps you visualize the flow of your shoppable videos to ensure that your message is clear and concise. [2]
4. Use High-Quality Recording Equipment
Although you could shoot eCommerce product videos with a smartphone, the quality of the eventual result might work against your brand or business. It helps to invest in high-quality options, such as a camera, lighting, and audio equipment, to ensure that your content looks and sounds professional. [3]
5. Use Engaging Formats
Some videos are more popular than others, but what works for one industry often doesn't translate to results for another. Do some research to determine if your content should be a how-to guide, a product review, or how you created the item you're selling online.
When an audience connects with shoppable videos, they're more likely to stay interested and engaged with the content. If that result occurs, there is a direct translation between the time spent watching and the likelihood of purchasing something. [4]
6. Incorporate Your Links
The Shopify app allows you to add up to 250 three-dimensional models, images, or videos to a product. The first item is "featured" or the main content that represents the item. It is shown on numerous pages, including the cart and checkout. [5]
You'll need a theme that supports eCommerce product videos to display them in your online store. If the current one doesn't offer this capability, editing the code to achieve your desired results is possible.
As you create the video, remember to include the shoppable links. This step is crucial for online businesses that distribute their content to platforms other than the Shopify app or where they sell.
7. Promote Your Content
The best shoppable videos in the world won’t make a lasting first impression if no one knows of their existence. You have several ways to promote this content online, including social media, your website, and other relevant platforms to increase its visibility and reach.
Now Is the Time to Explore the Benefits of Shoppable Videos!
When shoppable videos do their job, they create more engaging content than the traditional online sales approach by offering a seamless shopping experience. People can click on the products they like without leaving the player.
In return, businesses can improve conversion rates because they make it easier for consumers to purchase products. People are more likely to complete a purchase when they don't have to navigate away from the content to buy something.
Any brand that wants a powerful tool to increase sales and improve the customer experience should consider eCommerce product videos, especially if they're on the Shopify app. This resource can boost the bottom line while encouraging stronger relationships with shoppers.
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